Hard work + ?? = 💰💰

The most powerful pillar in business.

Hey there!

Today, I'm going to tell you one of the most powerful pillars of business.

And it’s something most people often overlook.

So, what is this pillar, you ask?

Well, this pillar is simply: Leverage

And leverage is so powerful that the growth of every business or side hustle banks on it.

But here’s the real kicker:

The difference between a profitable business that churns out sizable revenue and a poor one that struggles to keep the lights on is Leverage…

Leverage is what helps you sell fast and with minimal effort

And sadly, a lot of entrepreneurs ignore it totally or forget to build it into their businesses.

But not you,

Because in today's letter, I'll teach you how to build leverage into your online/offline business.

Let's dive:

Now I want you to have this at the back of your mind:

If hard work can help you smash your goal in 1 day…

Hard work + Leverage can help you smash it in 15-30 mins.

And that's why:

One mnemonic that guides a lot of what we do is:

L - Leverage

M - Manage

D - Do

(It’s also a part of our core values, we call RIIDO)

This means that before we perform any task…

We do our research to know if there's a software or person we can leverage to get it done ASAP…

If there's none, we look for someone we can hire and manage (we rolled out a flier seeking a good video editor a few months back, and we’re still looking for one)…

And if we’re past this stage and there's still none, then, and only then, do we perform the task ourselves.

You can steal it and start using it today…

But before you do,

I must warn you that:

When you decide to start using this, tasks will become so easy for you that it would feel like cheating…

And you would be tempted to return to your old f**lish ways of wasting time trying to figure sh*t out.

We know because we went through this cycle.

Leverage allows us (our team) to work just a few hours a day and complete three days' worth of work.

Think back to when there was nothing like landing page builders and websites that you could drive traffic to…

Most entrepreneurs had to go from door to door just to sell their products…

Or they would erect their stalls at physical events so they could sell a few…

Or maybe spend hundreds to thousands of dollars directly mailing every single mailbox in a neighborhood.

And all these were expensive and time-consuming because they didn't have the leverage we have now.

Now, what do we leverage apart from Tech, software, and people?

We leverage:

• Relationships with people (Note: Leverage doesn't mean taking advantage of people. When we leverage our relationships, they also benefit)

• Our strengths

• Information (that's why we’re always learning + upskilling)

We also leverage every unfair advantage we have and let it play a role in our individual journey.

Everything from;

• Our story

• Our skills

• Our talent

• Our relationships and connections

• Our thoughts and ideas

We make sure every single one of them plays a part in making work easier for us on our journey.

And yeah, it would feel like cheating when you start playing with leverage in your business…

But remember that no one is self-made.

We all have some form of leverage we could take advantage of…

But the main task is identifying it and putting it to work for yourself.

I hope you start doing so today

Stay Safe,

Sirajo from YBI Multimedia.